Showing posts with label Medias. Show all posts
Showing posts with label Medias. Show all posts
Wednesday, September 23, 2009
Anthony Giddens: Globalization and Communication
Anthony Giddens: Globalization and Communication
At the University of Southern California, the USC Annenberg School for Communication (annenberg.usc.edu)
September 24th, 2008
Lenght: 1:10:30
Anthony Giddens, Baron Giddens (born January 18, 1938) is a British sociologist who is renowned for his theory of structuration and his holistic view of modern societies. He is considered to be one of the most prominent modern contributors in the field of sociology, the author of at least 34 books, published in at least 29 languages, issuing on average more than one book every year. Giddens is "the fifth most-referenced author of books in the humanities".
Three notable stages can be identified in his academic life. The first one involved outlining a new vision of what sociology is, presenting a theoretical and methodological understanding of that field, based on a critical reinterpretation of the classics.
His major publications of that era include Capitalism and Modern Social Theory (1971) and New Rules of Sociological Method (1976). In the second stage Giddens developed the theory of structuration, an analysis of agency and structure, in which primacy is granted to neither.
His works of that period, such as Central Problems in Social Theory (1979) and The Constitution of Society (1984), brought him international fame on the sociological arena. The most recent stage concerns modernity, globalization and politics, especially the impact of modernity on social and personal life.
This stage is reflected by his critique of postmodernity, and discussions of a new "utopian-realist" third way in politics, visible in the Consequence of Modernity (1990), Modernity and Self-Identity (1991), The Transformation of Intimacy (1992), Beyond Left and Right (1994) and The Third Way: The Renewal of Social Democracy (1998).
Giddens' ambition is both to recast social theory and to re-examine our understanding of the development and trajectory of modernity.
Currently Giddens serves as Emeritus Professor at the London School of Economics.
Sunday, September 6, 2009
NeuroMarketing
* Neuromarketing History from a Neuroscientist:
A brief history of neuroscience and the benefit of the EEG brainwave measurement methodology to various fields like neuroeconomics and cognitive psychology, and most recently to neuromarketing.
- Definition of NeuroMarketing:
Neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state (heart rate, respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.
Marketing analysts will use neuromarketing to better measure a consumer's preference, as the verbal response given to the question, "Do you like this product?" may not always be the true answer due to cognitive bias. This knowledge will help marketers create products and services designed more effectively and marketing campaigns focused more on the brain's response. This makes neuromarketing and its applied results potentially subliminal.
Neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not.
The word "neuromarketing" was coined by Ale Smidts in 2002.
NEW YORK (YouTube.com/AdAge) -- U.S. politicians and the marketing agencies that serve them are keenly interested in using neuromarketing techniques in their election advertising campaigns.
That's one of the points that comes out of the Martin Lindstrom's new Doubleday book, "Buy-ology.". The book is actually a report on the globe-trotting marketing consultant's three-year, multi-million dollar research project that exposed 2,000 consumers to branding materials while scanning their brains.
Martin Lindstrom, neuro-marketing specialist and author of Buy-ology, names the American Idol sponsors getting the biggest bang for their marketing bucks.
explains whether those Coca Cola cups in front of the judges actually cause viewers to drink more Coke.
A brief history of neuroscience and the benefit of the EEG brainwave measurement methodology to various fields like neuroeconomics and cognitive psychology, and most recently to neuromarketing.
- Definition of NeuroMarketing:
Neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state (heart rate, respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.
Marketing analysts will use neuromarketing to better measure a consumer's preference, as the verbal response given to the question, "Do you like this product?" may not always be the true answer due to cognitive bias. This knowledge will help marketers create products and services designed more effectively and marketing campaigns focused more on the brain's response. This makes neuromarketing and its applied results potentially subliminal.
Neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not.
The word "neuromarketing" was coined by Ale Smidts in 2002.
** Brain-Scan Testing of Political Ads:
NEW YORK (YouTube.com/AdAge) -- U.S. politicians and the marketing agencies that serve them are keenly interested in using neuromarketing techniques in their election advertising campaigns.
That's one of the points that comes out of the Martin Lindstrom's new Doubleday book, "Buy-ology.". The book is actually a report on the globe-trotting marketing consultant's three-year, multi-million dollar research project that exposed 2,000 consumers to branding materials while scanning their brains.
*** Neuromarketing: American Idol's Biggest Winners And Losers
Martin Lindstrom, neuro-marketing specialist and author of Buy-ology, names the American Idol sponsors getting the biggest bang for their marketing bucks.
explains whether those Coca Cola cups in front of the judges actually cause viewers to drink more Coke.
First Video Player Embed In A Print Magazine
In the latest example of finding media innovation where you’d least expect it, CBS is embedding a video player in a print ad in Entertainment Weekly that will serve up a buffet of its fall TV lineup.
The CBS foray into a print-digital alliance plays full-motion video at a crisp resolution. The ad, dubbed by CBS and partner Pepsi Max “the first-ever VIP (video-in-print) promotion,” works like one of those audio greeting cards. Opening the page activates the player, which is a quarter-inch–thick screen seen through a cutaway between two pages concealing the larger circuit board underneath.
The audio quality is equally good (extremely poor video shot by this reporter notwithstanding), but beware: There are no volume controls, and in a quiet environment, it’s quite loud. This is surely a intentional design feature, aimed at getting the attention of people nearby.
Unlike the wholly unsatisfying debut of the e-ink cover in Esquire magazine last year, this works.
The video-enhancement will appear in the September issue of Entertainment Weekly, but only in what sounds like a relatively small subset of the circulation: The promo itself will be in every copy, but the video portion only in some subscriptions delivered to New York and Los Angeles. It was released Tuesday to media outlets.
Source: Www.Wired.Com
Tuesday, September 1, 2009
Nollywood
A brief look at the third largest movie industry in the world - in the heart of Africa, Nigeria.
Unfazed by low budgets, enterprising filmmakers create a brash, inventive and wildly popular form of B-Movie that has Nigerians Nollywood-obsessed. In these films, voodoo and magic infuse urban stories, reflecting the collision of traditional mysticism and modern culture that Nigerians experience every day.
Up to a thousand movies are released in Nigeria every year but the country still lacks any cinemas. The movies are for the home video market. It's a world where anyone can be a star and the hottest place to do business is Lagos market.
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